Arpit Bhatia
UX Leader • Coach
Available
Arpit Bhatia
UX Leader • Coach
Available
Welcome to Forty Eight
Welcome to Forty Eight
Hi, I'm Arpit Bhatia and this is Forty Eight. I'm building it as a platform for multidisciplinary artists like myself. It's still a work in progress. Meanwhile, you can get to know me better…
Hi, I'm Arpit Bhatia and this is Forty Eight. I'm building it as a platform for multidisciplinary artists like myself. It's still a work in progress. Meanwhile, you can get to know me better…
First principles thinker
First principles thinker
Systems Designer
Systems Designer
Storyteller
Storyteller
Mentor at ADP List
Mentor at ADP List
Teaching emotional intelligence
Teaching emotional intelligence
Drums and Pottery
Drums and Pottery
Die-cast toy enthusiast
Die-cast toy enthusiast
Bengaluru, KA, IND • Available worldwide
OTT streaming aggregator
New Movies
2019
OTT streaming aggregator
New Movies
2019
0.0+
0.0+
0.0+
0.0+
years in Product
and UX design
0k+
0k+
0k+
0k+
hours learning emotional dynamics
0k+
0k+
0k+
0k+
hours
coached
Building a finance super app
Case studies and project documents on how we built Freo's financial super app
Atoms of Freo’s super app in bento-style widgets
Atoms of Freo’s super app in bento-style widgets
Algo for user-level home screen personalisation
Algo for user-level home screen personalisation
Essential features to inform, engage and convert users
Essential features to inform, engage and convert users
Why we build a super app, not multiple apps
Why we build a super app, not multiple apps
Worked with
Worked with
Some more
case studies
When I write, I put them here
Building app screens with jigsaw pieces
Building app screens with jigsaw pieces
MoneyTap disbursal flow redesign
MoneyTap disbursal flow redesign
MoneyTap application journey redesign
MoneyTap application journey redesign
Creating world's first OTT streaming aggregator
Creating world's first OTT streaming aggregator
A quick career summary
I've worked across industries — ecommerce, social media, travel tech, L&D, and fintech
2025
2025
2024
2023
2022
2021
2020
Manager - Product Design
Freo (MoneyTap)
Oct '24
-
Present
Manager - Product Design
Freo (MoneyTap)
Oct '24
-
Present
Lead Product Designer
Freo (MoneyTap)
Apr '23
-
Oct '24
Lead Product Designer
Freo (MoneyTap)
Apr '23
-
Oct '24
Sr Product Designer
Freo (MoneyTap)
Mar '21
-
Apr '23
Sr Product Designer
Freo (MoneyTap)
Mar '21
-
Apr '23
Sr UX Designer
Aware Living & Learning
Feb '20
-
Mar '21
Sr UX Designer
Aware Living & Learning
Feb '20
-
Mar '21
UX/UI Designer
Makers App
Jan '19
-
Feb '20
UX/UI Designer
Makers App
Jan '19
-
Feb '20
UX/UI Designer
New Movies
Dec '17
-
Jan '19
UX/UI Designer
New Movies
Dec '17
-
Jan '19
Visual Designer
GuestHouser
Nov '16
-
Dec '17
Visual Designer
GuestHouser
Nov '16
-
Dec '17
My multi-disciplinary design process
First principles thinking
Breaking problems into their most basic form
Starting with the 'why' – down to the root cause
Building using only fundamental truths
Human emotional dynamics
Distilling human driving-forces down to their most basic fabric
Deciding UX elements to use based on their 'feeling quality'
Predicting user feelings at different points in a user journey
Distilling human driving-forces down to their most basic fabric
Storytelling
Bringing story structure into product flows
Designing UX with story beats and arcs
Ensuring narrative continuity in user journeys
Bringing story structure into product flows
Principles of system design
Designing UX that's abstract, scalable, modular, and idempotent
Creating internal UX tools that automate manual processes
Creating sustainable, progressive work built upon the previous
Designing UX that's abstract, scalable, modular, and idempotent
First principles thinking
Breaking problems into their most basic form
Starting with the 'why' – down to the root cause
Building using only fundamental truths
Human emotional dynamics
Distilling human driving-forces down to their most basic fabric
Deciding UX elements to use based on their 'feeling quality'
Predicting user feelings at different points in a user journey
Distilling human driving-forces down to their most basic fabric
Storytelling
Bringing story structure into product flows
Designing UX with story beats and arcs
Ensuring narrative continuity in user journeys
Bringing story structure into product flows
Principles of system design
Designing UX that's abstract, scalable, modular, and idempotent
Creating internal UX tools that automate manual processes
Creating sustainable, progressive work built upon the previous
Designing UX that's abstract, scalable, modular, and idempotent
Sometimes, I'm a writer too
I add reflections on design, UX strategy and product philosophy
I'm a 360° designer
Here's my other design work. Hover to get a peek. Detailed previews coming soon.
My ideal design team
Features
Journeys
Gamification
Systems
Research
IxD
Feature ninja
Hunts for new features
Skills
Derives features from user research and first principles
Works backwards from user needs
Owns competitor research for feature parity
Features
Journeys
Gamification
Systems
Research
IxD
Feature ninja
Hunts for new features
Skills
Derives features from user research and first principles
Works backwards from user needs
Owns competitor research for feature parity
Some more specialist roles brewing in my mind…
Content Designer
Content Designer
Activity Centered Designer
Activity Centered Designer
No-code Specialist
No-code Specialist
Conversational UX Designer
Conversational UX Designer
Spatial Experience Designer
Spatial Experience Designer
Embedded Product UX Designer
Embedded Product UX Designer
Design Engineer
Design Engineer
Performance optimiser
Performance optimiser