

POP Club
Reward-focussed UPI app


Building a finance super app
Case studies and project documents on how we built Freo's financial super app

Atoms of Freo’s super app in bento-style widgets

Algo for user-level home screen personalisation

Essential features to inform, engage and convert users

Why we build a super app, not multiple apps

FTUX that guides, educates and converts

How we built an intuitive app architecture

Performance optimising app load time
Some more
case studies
When I write, I put them here


Building app screens with jigsaw pieces


Creating world's first OTT streaming aggregator


MoneyTap application journey redesign


WorkBox - Hyper-personalised gifting


Creating Meesho before Meesho


MoneyTap disbursal flow redesign


How a simple redesign improved revenue by 263%


Improve your app's rating by 20 points


Changing these 3 words improved user engagement

