Building a finance super app
Case studies and project documents on how we built Freo's financial super app
Atoms of Freo’s super app in bento-style widgets
Atoms of Freo’s super app in bento-style widgets
Algo for user-level home screen personalisation
Algo for user-level home screen personalisation
Essential features to inform, engage and convert users
Essential features to inform, engage and convert users
Why we build a super app, not multiple apps
Why we build a super app, not multiple apps
FTUX that guides, educates and converts
FTUX that guides, educates and converts
How we built an intuitive app architecture
How we built an intuitive app architecture
Optimising app load time
Performance optimising the one app to impvrove load times
Optimising app load time
Some more
case studies
When I write, I put them here
Building app screens with jigsaw pieces
Building app screens with jigsaw pieces
MoneyTap disbursal flow redesign
MoneyTap disbursal flow redesign
MoneyTap application journey redesign
MoneyTap application journey redesign
Creating world's first OTT streaming aggregator
Creating world's first OTT streaming aggregator
Creating Meesho before Meesho
Creating Meesho before Meesho
WorkBox - Hyper-personalised gifting
WorkBox - Hyper-personalised gifting
How a simple redesign improved revenue by 263%
How a simple redesign improved revenue by 263%
Improve your app's rating by 20 points
Improve your app's rating by 20 points
Changing these 3 words improved user engagement
Changing these 3 words improved user engagement