POP Club
Reward-focussed UPI app
Building a finance super app
Case studies and project documents on how we built Freo's financial super app
Atoms of Freo’s super app in bento-style widgets
Algo for user-level home screen personalisation
Essential features to inform, engage and convert users
Why we build a super app, not multiple apps
FTUX that guides, educates and converts
How we built an intuitive app architecture
Performance optimising app load time
Some more
case studies
When I write, I put them here
Building app screens with jigsaw pieces
Creating world's first OTT streaming aggregator
MoneyTap application journey redesign
WorkBox - Hyper-personalised gifting
Creating Meesho before Meesho
MoneyTap disbursal flow redesign
How a simple redesign improved revenue by 263%
Improve your app's rating by 20 points
Changing these 3 words improved user engagement