Hi, I'm Arpit Bhatia
In the age of AI, anyone can generate, but few can discern. Taste is the only thing AI can't ship.
This is what 10 years in Product Design taught me: being well-groomed isn't just appearance — it's a social signal of high self-worth. Beauty in design works the same way. It's not just vanity, it evokes love from users and builds brand equity. The realisation came after spending 12,000+ hours studying human emotional dynamics — yes, I kept count.
years in Product
and UX design
hours learning emotional dynamics
hours
coached
My ideal design team
Some more specialist roles brewing in my mind…
A quick career summary
I've worked across industries — ecommerce, social media, travel tech, L&D, and fintech
2025
2024
2023
2022
My multi-disciplinary design process
First principles thinking
Starting with the 'why' – down to the root cause
Breaking problems into their most basic form
Building using only the most fundamental truths
Human emotional dynamics
Distilling human driving-forces down to their most basic fabric
Deciding UX elements to use based on their 'feeling quality'
Predicting user feelings at different points in a user journey
Distilling human driving-forces down to their most basic fabric
Cinematic UX
Designing UX with story beats and arcs
Bringing story structure into product flows
Ensuring narrative continuity in user journeys
Designing UX with story beats and arcs
Principles of system design
Designing UX that's abstract, scalable, modular, and idempotent
Creating internal UX tools that automate manual processes
Creating sustainable, progressive work built upon the previous
Designing UX that's abstract, scalable, modular, and idempotent